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UNRULY | Jaded London
Project type
Womenswear Collection Development & Brand Research
Date
May 2025
UNRULY is a contemporary womenswear collection concept developed for Jaded London, drawing inspiration from London's vibrant graffiti and underground street culture.
Combining expressive graphics, bold prints, oversized silhouettes, and unconventional detailing, the collection explores the relationship between urban art and fashion. Through brand research, trend analysis, textile selection, fashion illustration, and technical flats, the project reinterprets Jaded London's rebellious aesthetic with a fresh, youthful perspective.
Designed for a trend-conscious audience, UNRULY celebrates individuality, self-expression, and the intersection of wearable art and contemporary streetwear.
